In the run-up to the 2026 West Bengal Assembly elections, Abhishek Banerjee, national general secretary of the Trinamool Congress (TMC), unveiled a digital outreach campaign titled “Ami Banglar Digital Joddha” (“I am Bengal’s Digital Warrior”) aimed at mobilizing youth to counter negative narratives emerging online.
The campaign seeks to tap into the growing significance of social media as a battleground for public perception. Under the initiative, volunteers will be recruited in three core roles: content creators, social media managers, and digital amplifiers. These “digital warriors” will be trained to produce and distribute content supporting West Bengal’s narrative and counter misinformation targeted at the state.
Banerjee emphasized that the challenge today is not only on the streets or in courtrooms, but increasingly on digital platforms, where false narratives can spread rapidly. He appealed to young people to join the movement in defense of Bengal’s dignity and identity. The launch is portrayed as a proactive step by the state’s ruling party to engage directly with netizens and reclaim narrative control.
Observers say that the government’s focus on digital strategy resonates with its earlier investments in outreach and communication infrastructure, helping TMC maintain close contact with its base. The campaign is also seen as a strategic move to preempt opposition influence in the cyber arena.
Critics, of course, may view this as politicizing digital discourse. But the initiative underscores the evolving nature of political engagement in the state, where governance, identity, and media strategy increasingly intersect. Whether “Ami Banglar Digital Joddha” will shape the storyline in Bengal’s next election remains to be seen, but it clearly signals the state government’s intent to take the digital fight head-on.
Supporters say Ami Banglar Digital Joddha is not just a political campaign but a civic movement, inviting young people to use their voices, creativity, and skills to represent Bengal’s progress and pride in the digital sphere.
Those who wish to participate can now register on the official website and become part of Bengal’s growing network of digital volunteers working toward a more informed and connected state.
Join the movement and sign up today at https://abdigitaljoddha.com/
